ftc green guides update 2022

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The Federal Trade Commission has issued guidelines for “green claims” since 1992, and deceptive statements could result in legal action by the agency.

Aimed at helping marketers to make “truthful and non-deceptive” claims about the environmental attributes of … Companies marketing their services or products as “environmental friendly” will have to qualify their statements, in light of the Federal Trade Commission’s (FTC) newly updated Guides for the Use of Environmental Marketing Claims.Last revised in 1998, the 2012 “Green Guides” describe the types of claims the FTC may or may not find deceptive. Later this month, ProLawCLE is hosting a webinar, "Complying with the FTC's Green Guides and Other Hot Topics in Green Marketing." We urge the FTC to update the Green Guides and help end blatant greenwashing. Under the revised 2012 version of the Green Guides, the FTC set forth its view that “[i]t is deceptive to make an unqualified degradable … While the FTC has not yet indicated what areas may be under review in 2022, we may see the FTC renew its guidance for recyclable claims and also potentially address sustainable, organic, and natural claims, which the FTC declined to …

The latest revisions of the Federal Trade Commission’s (FTC) Green Guides should put an end to misleading environmental marketing claims. The bottom line is that marketers of sustainable food products should re-evaluate (1) what sustainability claims are made and (2) the benefits of proper third-party certification. "Green Guides," touting a central message that companies making environmental benefits claims about their products will need to have reliable, competent evidence to support them. However, a lot has changed in the last 14 years and the new rules, released in 2012, include new guidelines for environmental claims that were not common in 1998. While the FTC has said this Green Guides review will commence in 2022, it hasn’t been more specific about when. October 7, 2010. About Us; ... Advertising Law Updates Archive. The US Federal Trade Commission (FTC) has announced a series of new reviews scheduled for 2022 regarding key FTC guides and rules. Changes to the “Green Guides,” proposed by the Federal Trade Commission (FTC), Washington, DC, would help consumers evaluate environmental claims and provide assurances that claims are factual. This latest update addresses such new terms that have entered the lexicon as ‘carbon offsets’ and ‘renewable materials’.

The Federal Trade Commission’s (“FTC”) Guides for the Use of Environmental Marketing Claims (the “Green Guides”) set federal guidance for businesses to help navigate these issues.

First introduced in 1992 to help marketers avoid making misleading claims, the FTC revised the Green Guides in 1996 and 1998. The FTC's guidelines regarding environmental and sustainability advertising claims are generally referred to as the “Green Guides.” The Green Guides warn marketers against making broad and unqualified environmental claims. March 17, 2022. § 45, which prohibits deceptive advertising. Looking ahead to later in 2022, the Federal Trade Commission (FTC) is expected to review and update its “Green Guides“, which “…set forth the Federal Trade Commission’s current views about environmental claims. The FTC's long overdue update of the Green Guides [PDF] will help protect consumers from vague green marketing claims. While the Green Guides did not have the force of agency regulation, they did serve to describe what the FTC would consider deceptive, and in turn became de facto standards for green marketing.

NetSpend Corporation (NetSpend) recently agreed to settle with the Federal Trade Commission (FTC) regarding allegations that NetSpend deceived consumers about certain aspects of NetSpend’s Netspend is a registered agent of Republic Bank & Trust Company.

Some of the more significant revisions are:

Proposed FTC guidelines prevent ‘greenwashing’. 254: Guides for Private Vocational and Distance Education Schools: 2023.

This issue is equally important for US businesses, as the Federal Trade Commission has revealed that it intends to initiate its review of the Guides for the Use of Environmental Marketing Claims (“Green Guides”) in 2022 after last revising the guidelines in 2012.

The process usually takes years. For the first time in 12 years, the Federal Trade Commission (“FTC”) has released an update on its “Green Guides” guidance for environmental marketing and claims. The FTC website now provides a suggested TO DO list to get companies started in compliance efforts.

Federal Trade Commission, Statement of Commissioner Rohit Chopra, Regarding the FTC Energy Guide Rule at p. 5, Commission File No.

A Better Transparent Cellulose Film. Having recently published its revised “Green Guides” to assist companies who make “green claims” in their product marketing, the Federal Trade Commission (FTC) recently announced six new enforcement actions that shed light on what the agency considers to be acceptable “biodegradable” claims for paper and plastic products.

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The Guides are administrative interpretations of the law. PHMSA Seeks Comment on Initiative to Convert Historical LOIs into HMR FAQs. For the first time in 12 years, the Federal Trade Commission (“FTC”) has released an update on its “Green Guides” guidance for environmental marketing and claims. EPA Actions to Address PFAS in Commerce Include TSCA Compliance Notification Letter on PFAS in HDPE. On October 1, 2012, the Federal Trade Commission (the "FTC") finalized the long-awaited revisions to its environmental marketing guidelines known as the Green Guides.

OSTP Publishes RFI Regarding Sustainable Chemistry. Start Printed Page 35240: 429: Rule Concerning Cooling-Off Period for Sales Made at Homes or at Certain Other Locations: 2023. It’s been a long time coming, but after nearly five years of deliberations, the Federal Trade Commission today issued revised “Green Guides” aimed at helping marketers ensure that the claims they make about the environmental attributes of their products are truthful and non-deceptive.

Jun 20, 2022 . The most important things to remember as you market your green products is to be specific and clear, and to substantiate your claims. Jun 20, 2022 . The Green Guides were issued to help marketers ensure that the claims they are making are true and substantiated. The APR Design® Guide is the most comprehensive resource outlining the plastics recycling industry’s recommendations in the marketplace today. The main FTC contact for inquiries related to the proposed update is Michael Ostheimer. 309: Labeling Requirements for Alternative Fuels and Alternative Fueled Vehicles: 2023. Review the “green” claims on your products or packaging, and make sure you have enough supporting evidence for the claim. Friday, May 20, 2022. House Committee Holds Hearing on Bioenergy RD&D for the Fuels and Chemicals of Tomorrow. The US Federal Trade Commission (FTC) has announced a series of new reviews scheduled for 2022 regarding key FTC guides and rules. With the news that the Federal … The Federal Trade Commission (“FTC”) recently announced its long awaited proposed changes to its Guides Concerning the Use of Endorsements and Testimonials in Advertising (the “Endorsement Guides”). 2 Given the Biden administration’s focus on climate and sustainability, companies should revisit claims they make to consumers, and, when doing so, use the Green Guides as a critical … Greenwashing and the FTC By Gillian Gilbert on April 27, 2022 After the recent passage of Earth Day, companies released a number of advertisements promoting sustainable initiatives, earth-friendly products, and eco-conscious production methods. On October 20, 2015, the U.S. Federal Trade Commission (FTC) issued an opinion and order holding that ECM BioFilms, Inc., a manufacturer of plastic additives, had made false or misleading claims about the biodegradability of plastics containing the additive, but the opinion and order also appeared to retreat from Green Guides standards for biodegradability claims … 20: Guides for the Rebuilt, Reconditioned, and Other Used … Tag Archives: FTC Green Guides Watch: Brand Management for In-House Counsel.

We urge the FTC to update the Green Guides and help end blatant greenwashing. Having recently published its revised “Green Guides” to assist companies who make “green claims” in their product marketing, the Federal Trade Commission (FTC) recently announced six new enforcement actions that shed light on what the agency considers to be acceptable “biodegradable” claims for paper and plastic products. The FTC monitors ads that make claims about environmentally friendly products. As reported in our October 3, 2012, memorandum, FTC last revised the Green Guides in 2012. FTC intends the Green Guides to help marketers ensure that the claims they make about the environmental attributes of their products are "truthful and non-deceptive." 45.1. These Guides are the go-to standards for green marketing claims.

The major themes in the FTC's proposals are a shift toward further protecting the "green" consumer by requiring companies to substantiate specific environmental claims. The updates to the Green Guide could prove to be significant, as the Guide was last updated in 2012, long before issues such as ESG, PFAS and emerging chemicals were at the forefront of corporate, investment world and insurer attention. On October 6, the FTC issued its long-awaited proposed revisions to the Green Guides. The APR Design® Guide for Plastics Recyclability helps package designers measure each aspect of a package design against industry-accepted criteria to ensure that it is truly recycling compatible. While FTC reviews are periodic and can be routine, they can also result in fundamental changes to how the FTC approaches enforcement of key issues. retirement). The Green Guides were last revised in 2012. The guidance they provide includes: general principles that apply to all environmental marketing claims; how consumers are likely to interpret particular claims and how marketers can substantiate these claims; and. A semi-structured interview guide on the following topics was created: 1) reasons for working beyond the retirement age, 2) considerations about leaving work, 3) the timing at which people decide to remain active or retire, 4) persons who played a role in their decision, and 5) planning for the future (e.g.

The guides help marketers [and companies] avoid making environmental marketing claims that are unfair or deceptive….” The petition stated that GMP was in violation of the FTC’s Green Guide for Renewable Energy Claims. 86 Fed. CRS will be submitting additional comments to the FTC on these proposed revisions to the Green Guides based on our extensive experience in the renewable energy and carbon offset markets. After a two-year period of public and industry input since the last revision, […] FTC Will Update ‘Green Guide’ in 2022 – WWD by newsdesk July 17, 2021 2 minute read Measures to reduce greenwashing in the US are ongoing. The FTC voted today to issue revised proposed Guides Concerning the Use of Endorsements and Testimonials in Advertising, aka, the “Endorsement Guides.”. March 24, 2022. ... Russia and Belarus Sanctions Update – March 11, 2022; New U.S Legislation Would Require Forced Labor Audits; Russia and Belarus Sanctions Update – March 7, 2022: U.S. Sanctions, Export Restrictions Escalate as Conflict in Ukraine Continues; FTC, in its discretion, may modify or reorder the schedule in the future to incorporate new rules, or to respond to external factors (such as changes in … European Chemicals Agency Press Releases Concerning Good Practice and Clarification to Avoid Unnecessary Animal Tests FTC Green Guides April 14, 2022 FTC Announces Settlements with Kohl’s and Walmart for “Bogus Bamboo Marketing” July 6, 2021 FTC Intends to Initiate Review of Green Guides in 2022 June 10, 2021 NGO Claims L.A. Baby Is “Greenwashing,” Files FTC Complaint April 14, 2021 Part 260. Last revised in 1998, the Green Guides became outdated as "green marketing" exploded over the last 12 years. Fashion celebrates Federal Trade Commission potential to update its ‘Green Guides’ on environmental marketing claims in 2022.. With the news that the Federal Trade Commission will undertake a review of its “Green Guides” outlines for environmental marketing claims in 2022, fashion’s political activists are … They have guidelines that all advertisements must follow which are … The FTC enforces the Federal Trade Commission Act, 15 U.S.C. He can be reached at (202) 326-2699 or mostheimer@ftc.gov. Yesterday, the Federal Trade Commission ("FTC" or "Commission") issued its proposed revisions to the "Guides for the Use of Environmental Marketing Claims" (the "Green Guides") 1 and announced that it will be accepting public comment on the Proposed Guides until December 10, 2010.

Phillips’ dissent is short and sweet, stating that the FTC’s plan would impose “substantial and counterproductive regulatory burdens across the economy” and “recast the FTC as a mini-Congress” without the accountability that comes with it. First published in 1992, the Green Guides set forth how truth-in … FTC reviews its rules and industry guides on a ten-year schedule to ensure they remain relevant and not unduly burdensome. April 6, 2022. “They are saying they are going to open the gates next year,” Stevens says. Call 1-866-352-9540 for further credit information. FTC Green Guides April 14, 2022 FTC Announces Settlements with Kohl’s and Walmart for “Bogus Bamboo Marketing” July 6, 2021 FTC Intends to Initiate Review of Green Guides in 2022 June 10, 2021 NGO Claims L.A. Baby Is “Greenwashing,” Files FTC Complaint April 14, 2021 He concludes that this “will not end well” for consumers, competition, businesses, or the FTC.

The FTC will be blogging about the specific changes to the Green Guides in the coming weeks. Steps to mitigate greenwashing in the U.S. are underway. The FTC Green Guides have been updated from time to time as the green marketing landscape evolved. The Green Guides were first issued in 1992 and were revised in 1996, 1998, and 2012. 35239.

This issue is equally important for US businesses, as the Federal Trade Commission has revealed that it intends to initiate its review of the Guides for the Use of Environmental Marketing Claims (“Green Guides”) in 2022 after last revising the guidelines in 2012. Smart Packaging Makes a Bold Move into Flexibles. Rule Summary. The FTC issued its Guides for the Use of Environmental Marketing Claims (the "Green Guides") in 1992.

The FTC issued revised “Green Guides”, 16 CFR Part 260, in 2012 that are intended to help ensure that claims made by businesses about the environmental attributes are truthful and non-deceptive under Section 5 of the FTC Act, 15 U.S.C. It will be held on F... Frankfurt Kurnit Klein & Selz.

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While the Green Guides do not have the weight of federal rules or regulations, they embody the FTC's current view of the types of environmental claims it may find deceptive under the Federal Trade Commission Act, and therefore may prohibit or fine. Moreover, several states, including California, incorporate the Green Guides into their laws. In 2012, the FTC issued updated Green Guides for the Use of Environmental Marketing Claims, 16 C.F.R. The Federal Trade Commission’s Green Guides are designed to help marketers avoid making environmental claims that mislead consumers. This course was last revised on March 2, 2022. Among other proposed changes, summarized by the FTC here [PDF], the Guides will bar unqualified claims of "green" and "eco-friendly," further clarify how companies can use "compostable" and "recyclable," and require specifying what …

The Federal Trade Commission has released the final version of its revised Guides for the Use of Environmental Marketing Claims, commonly known …

The Endorsement Guides were first enacted in 1980 and are intended to help businesses ensure that their endorsement and testimonial advertising … On October 1, the U.S. Federal Trade Commission (FTC) released its finalized update to its Environmental Marketing Guides, a.k.a. Additionally, the name and state of the commenter will be placed on the public record and must be included. FTC Announces Settlements with Kohl’s and Walmart for “Bogus Bamboo Marketing” ... April 7, 2022. The US Federal Trade Commission (FTC) has announced a series of new reviews scheduled for 2022 regarding key FTC guides and rules.

FTC Announces Settlements with Kohl’s and Walmart for “Bogus Bamboo Marketing” ... March 18, 2022. “Endorsement Guides, P204500” must be written on any comment. The US Federal Trade Commission (FTC) has announced a series of new reviews scheduled for 2022 regarding key FTC guides and rules.

In the meantime, it suggests companies and their counsel become familiar with the four page Summary of the Green Guides which provide compliance tips. The document released today is an update to guidelines first introduced in 1992 and …

In addition to a review of the existing guidance, consideration should be given to examining the use of words such as “sustainability” and “organic” in marketing claims.

Consumer-facing businesses should pay close attention to these reviews. FTC reviews usually begin with working groups, followed by a public comment period. According to the newly-released review schedule, the FTC revealed that it intends to initiate its review of the Guides for the Use of Environmental Marketing Claims (“Green Guides”) in 2022 after last revising the sweeping eco-centric guidelines back in 2012. In addition to a review of the existing guidance, consideration should be given to examining the use of words such as “sustainability” and “organic” in marketing claims. EPA Will Propose to Ban Ongoing Uses of Asbestos. It has been a long wait, but the Federal Trade Commission (FTC) announced on October 1 that its “Guides for the Use of Environmental Marketing Claims,” which have come to be known as the “Green Guides,” have been finalized for public consumption. FTC Intends to Initiate Review of Green Guides in 2022 July 6, 2021 PRINT On July 2, 2021, the Federal Trade Commission (FTC) announced its modified ten-year regulatory review schedule.

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